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WCO Launches Farm Safety PSA Campaign
Wisconsin Ag Connection - 04/16/2014

The Wisconsin Custom Operators is taking its farm safety messages to the airwaves this spring through the release of four 30-second public service announcements to promote safe driving and sharing the road with Wisconsin farmers during the upcoming planting season.

Recorded in both male and female voices, the PSA's pay special attention to young drivers and their parents, reminding them that farmers are 'our friends' and 'neighbors.'

"Agricultural equipment is large and very slow moving, and during this busy time it's important to use caution when sharing the road with machinery," said WCO Director Maria McGinnis. "This PSA campaign focuses on parents and young drivers because inexperienced drivers haven't yet developed the skills to safely drive when faced with farm machinery on roads. Our goal is to spread a message that will promote safe driving."

Custom farmers usually operate larger equipment than the average farmer. They also often travel from farm to farm providing services like nutrient application and harvesting. McGinnis says her group is focused on transportation and safety issues--especially when it comes to Wisconsin roadways.


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