Wisconsin Ag Connection - WSCI Unveils New Website, Facebook Page

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WSCI Unveils New Website, Facebook Page
Wisconsin Ag Connection - 05/16/2012

The Wisconsin Specialty Cheese Institute has launched a new Facebook page and website to better promote and support the state's specialty cheese industry.

By showcasing a new logo, updated statistics and cheesemaker profiles, www.wispecialtycheese.org aims to both better serve its growing membership, as well as provide resources for consumers seeking Wisconsin specialty cheese.

The WSCI boasts more than 100 specialty cheesemaker, marketer and supplier members. The membership meets six times a year to network, gain industry knowledge and training from guest speakers, and learn from each other via touring member facilities. Members also gather at the Institute's popular annual golf outing, set this year for June 28 at University Ridge Golf Course in Verona.

Launching a new website also seemed like the perfect time for the WSCI to create a Facebook fan page, at www.facebook.com/specialtycheese, said Shirley Knox, president of the WSCI board of directors.

"Any way we can better connect with our membership and promote Wisconsin specialty cheese is good for the industry," Knox said.

Founded in 1994 in cooperation with the Wisconsin Cheese Makers Association and the Wisconsin Milk Marketing Board, the Institute was born out of recognition that the state's specialty cheese companies could benefit from coming together to share information, ideas and support.

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