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Pork on the Move in Wisconsin This Weekend
Wisconsin Ag Connection - 05/30/2008

Wisconsinites visiting the 2008 RiverSplash Festival will have the opportunity to learn more about pork, talk with pork producers, and taste some delicious pork samples while visiting the event in Milwaukee this weekend. The Other White Meat tour is an experiential marketing campaign to educate consumers about all things pork.

"Our research shows that consumers want to have a positive experience with a product before buying it," said Traci Rodemeyer, manager of pork information for the Pork Checkoff. "The Other White Meat Tour will facilitate the positive experience between consumers and pork through sampling opportunities and personal interactions with pork producers."

The Other White Meat Tour will be traveling across the country through the traditional grilling season of May through September, stopping at high-traffic consumer events that reach a large percentage of the Checkoff's target audience, females 25-49 years old with kids in the home and who want to be better cooks.

The stop in Milwaukee is tied in with the RiverSplash event, which is Milwaukee's first festival of summer and the official opening of the long–awaited summer season.


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