Wisconsin Ag Connection - Farm Fresh Atlas of Southeastern Wisconsin Being Put Together

Wisconsin Ag News Headlines

Farm Fresh Atlas of Southeastern Wisconsin Being Put Together
Wisconsin Ag Connection - 11/06/2009

If you are a farmer or local business that wants to attract more customers in the Milwaukee Metropolitan area, then the 2010 Farm Fresh Atlas of Southeastern Wisconsin is for you. The Atlas features local farmers, cooperatives, farmers markets and businesses that produce, use, or sell Wisconsin farm products and sell those products directly to consumers.

"We are developing this Atlas to meet consumers' renewed interest in choosing where their food comes from," says Rose Skora with Kenosha/Racine Counties UW-Extension. "These consumers want the freshest, best tasting and healthiest food available. Additionally, they want to help preserve farms as part of the local landscape. This Atlas will let people know where and how to buy directly from growers."

Even with all the backbreaking work that farmers have to do, sometimes the hardest thing they must face is marketing their products.

The Farm Fresh Atlas of Southeastern Wisconsin will include a map and guide listing farms, food-related businesses and farmers' markets. 80,000 Atlases will be printed and distributed in 2010 at farmers' markets, through participating farms and businesses and through tourism and convention bureaus, public libraries, and events such as county fairs.

Target counties include Kenosha, Racine, Walworth, Milwaukee, Waukesha, Ozaukee, Washington, Dodge and Jefferson. Additionally, farms outside of this area can be included if they sell their products within these target counties. All farms and businesses who list in the hard copy version will also have their information on the website, which is http://www.farmfreshatlas.org/southeast/.

The cost to list a farm in the Atlas is $50. Businesses listings are $175. There will also be ad space available for businesses that would like that option. Applications must be returned by December 1 and Atlases will be available for distribution beginning in March 2010.

For more information or to request application materials, call 262-857-1945.