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NFL's Fuel Up to Play 60 Program Celebrates 10 Years
Wisconsin Ag Connection - 01/08/2019

Dairy Farmers of Wisconsin is helping combat the increase of childhood obesity by providing funding and support for the Fuel Up to Play 60 Program. According to the Center for Disease Control and Prevention, obesity now affects 1 in 6 children and adolescents in the United States.

Now in its 10th year, the in-school health and wellness program was created the National Dairy Council and the National Football League. They contend that not getting enough physical activity and consuming high-caloric foods and beverages are a few of the leading behaviors influencing excess weight gain in today's youth. The program encourages students to 'fuel up' with nutrient-rich foods and to get active and play for at least 60 minutes daily.

"This program has educated 38 million students on a national level and 3 million students in Wisconsin," said DFW Public Relations Specialist Lizzie Duffey. "Ninety percent of those students report they are consuming more dairy."

Through their partnership with the NDC and the NFL, the Wisconsin dairy check-off program helps students understand where their food comes from while increasing access to dairy foods. Duffey says the Fuel Up to Play 60 Program reaches 175,000 Wisconsin students each year in 500 schools.

Meanwhile, local participants can learn the importance of a healthy lifestyle from Mason Crosby, who serves as the Wisconsin Fuel Up to Play 60 Green Bay Packers spokesperson.

This past year, the program kicks off by providing back to school education kits to 1,000 Wisconsin schools, grant dollars to 128 Wisconsin schools and many other resources, materials and support to promote Wisconsin dairy products.

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