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DFW, Midwest Dairy Planning Another 'Dairy Experience Forum'
Wisconsin Ag Connection - 05/10/2019

A couple of dairy groups are rejoining forces again this year to hold its second annual Dairy Experience Forum. The Dairy Farmers of Wisconsin and Midwest Dairy are co-sponsoring the conference July 16-18 in Saint Paul to help producers gain a deeper understanding of today's consumers and how their different values, shopping habits and consumption patterns impact the dairy industry.

Organizers say they hope the meeting will spark conversation and learning among farmers, dairy experts and partners as they discuss useful insights and ideas. In addition, the event will provide opportunities to engage with leading experts from research institutions, food companies, retailers and processors, cooperatives and dairy farm operations.

"With more than 95 percent of the world's population outside of the United States, it is more important than ever to understand dairy's opportunities to reach global consumers," says Tom Vilsack of US Dairy Export Council, who will provide one of the forum's keynotes.

Other speakers include former Google executive Steve Lerch, who will highlight how the digital transformation is impacting consumer's food and health decisions. National Pork Board CEO Bill Even will participate in a corporate social responsibility panel with leaders from food and agriculture industries who set a high bar in demonstrating best practices. And generational consultant Jeff Fromm will discuss how generational differences are changing buying habits and put attendees into the consumer mindset.

To see the full agenda or to register, go to: www.DairyExperienceForum.com

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