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Zank Joins Lessiter Media as Ag Data Editor
Wisconsin Ag Connection - 05/15/2018

The Milwaukee-based Lessiter Media has announced the hiring of Alex Zank as its new data editor for the company's agriculture division.

Zank will contribute to the print and digital growth of Ag Equipment Intelligence, researching and writing content for the publication's newsletter, special reports and On the Record program. He will also assist in analysis and development of benchmark study reports across the ag division, and contribute into AEI's new content offerings, including webinars, more frequent electronic updates as they occur and a new and more comprehensive stand-alone web presence for marketers and analysts.

"The demand for 'data,' particularly industry-specific data is growing every day. With its long-established relationships and reputation with the farm equipment sector of agriculture, Ag Equipment Intelligence is in a unique position to develop, compile and distribute data that the industry needs," says AEI Publisher Dave Kanicki. "Adding Alex to our editorial staff will allow us to dig deeper and expand the information and services we can offer to our subscribers."

Zank is a graduate of the University if of Wisconsin-Eau Claire, with degrees in journalism and political science, with a minor in economics. He has spent the last 4 years covering a variety of business topics for several niche publications.

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