AGCO Adds New Dealer to Serve Southwest Wisconsin Farmers

By Blake Jackson

AGCO has announced that Ritchie Implement will join its dealer network as an authorized dealership serving farmers in southwest Wisconsin beginning April 1, 2026.

The dealership will operate a full-service facility in Barneveld and a dedicated parts and service location in Lancaster. These locations will support agricultural customers across Dane, Grant, Green, Iowa, Lafayette, and Sauk counties.

Through this partnership, Ritchie Implement will provide sales, parts, and service for AGCO’s complete range of production agriculture equipment and technology. This includes equipment from well-known brands such as Fendt, Massey Ferguson, and PTx.

"Adding Ritchie Implement strengthens our ability to support farmers in a highly productive region that depends on reliable access to equipment, parts and service," said Nicole D'Amour, AGCO Senior Manager, Distribution Management.

"Ritchie Implement has a strong reputation in southwest Wisconsin, and their investment in both full-line capabilities and FarmerCore-aligned service reinforces our commitment to meeting farmers where they are and keeping them productive throughout the season."

The Lancaster facility will operate under AGCO’s FarmerCore approach, which uses a hub-and-spoke system to combine streamlined dealership locations with expanded on-farm services.

Ritchie Implement also plans to introduce dedicated service trucks to deliver maintenance and repairs directly to farms, helping improve efficiency and equipment uptime for producers.

"Ritchie Implement is thrilled to become part of AGCO's dealership network. This strategic expansion allows us to better serve our growing customer base in southern Wisconsin and beyond," said Ron Ritchie, President of Ritchie Implement.

"By integrating AGCO's industry-leading equipment into our portfolio, we are taking a major step toward our goal of being the premier farm equipment destination in southern Wisconsin and the surrounding regions."

AGCO continues strengthening its North American dealer network to ensure farmers have reliable access to equipment, services, and support in key agricultural regions.

For more information, visit www.agcocorp.com.

Photo Credit: agco