The Green Bay-based Dairy Business Association and Edge Dairy Farmer Cooperative have jointly hired a new marketing and events manager. Melissa Haen will be responsible for developing strategies that drive promotion of the policy-focused sister organizations as well as plan and coordinate events to maximize member growth and engagement.
Haen has experience in director and manager roles in events and marketing within various industries, including agriculture. She most recently served as senior director of events and marketing for the Fox Cities Chamber of Commerce in eastern Wisconsin.
Melissa received a Bachelor of Business Administration in marketing at the University of Wisconsin-Milwaukee and an MBA in marketing from Concordia University. She is a trained advertising specialist through Promotional Products Association International.
The organizations hold various events throughout the year, including the Dairy Strong conference, the Dairy Golf Classic, Dairy Speaks in D.C. advocacy trips and various tradeshows.
Categories: Wisconsin, Business