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Culver's Launches Campaign Spotlighting its Wisconsin Roots
Wisconsin Ag Connection - 08/16/2022

Wisconsin's most famous restaurant chain will play homage to its home state and the farmers that produce its quality products during a newly released marketing campaign. Culver's says the effort will include a 17-city event tour featuring the first-ever Culver's food truck along with several new TV spots.

"Being from Sauk City, Wisconsin, gives us an appreciation for agriculture and the hardworking farmers that make it possible for us to serve delicious food," said Co-founder Craig Culver. "After more than forty years, we're still proud to share how farmers play a crucial role in creating the Culver's menu items our guests love."

The first of four new TV spots for the campaign is currently live. Dubbed "From Wisconsin With Love," this anthem spot brings Dairyland delicacies and warm Wisconsin welcomes to life through scenes of farm fields, guests coming together over made-to-order menu items and team members demonstrating Culver's trademark hospitality.

Culver, who narrates the commercial, is briefly seen scooping Fresh Frozen Custard in archival footage from 1984--a nod to the personal touch and family principles he has instilled throughout every step of the brand's journey from Sauk City secret to national favorite.

The business opened its first location in Sauk City nearly 40 years ago.


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