The Madison-based Dairy Farmers of Wisconsin has been named Training Partner of the Year for 2021 by the Independent Procurement Alliance Program. The award recognizes the dairy checkoff's efforts to educate food industry professionals across the country about the Wisconsin dairy story.
"We are honored to be named the 2021 Training Partner of the Year by IPAP," said DFW CEO Chad Vincent. "This award is a true reflection of the hard work the team has dedicated to developing marketing and research materials to educate food industry teams on the quality and varieties of Wisconsin Cheese, all while elevating perceptions and growing sales of Wisconsin Cheese across the country."
IPAP is the nation's largest refrigerated redistribution program, which supplies independent food service distributors across the country. The group internationally helps market dairy products from over 60 Wisconsin dairy companies. Weekly cheese volume totals around four million pounds a week or over 200 million pounds annually.
Vincent says in addition to increasing national sales volume by connecting Wisconsin dairy companies to distributors, these efforts have also been instrumental in elevating the value of Wisconsin cheese and dairy products to command a premium on menus.
Categories: Wisconsin, Livestock, Dairy Cattle