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Charleston | Orwig Rebrands as C.O.NXT
Wisconsin Ag Connection - 10/21/2020

A popular agricultural advertising agency from Wisconsin will now be known by a new name. The Hartland-based Charleston | Orwig has been rebranded as C.O.nxt, which managers say amplifies the company's focus on guiding clients toward new possibilities and unexpected solutions.

"Our bold new identity expresses our goal to be the predominant champion for brands within the complex food system," says CEO Mark Gale. "The mission of C.O.nxt is to passionately connect and advance the industries, communities and lifestyles of food and agriculture."

Gale says the "C.O." symbolic of the successful 28-year history of Charleston | Orwig. Strategic areas of focus will be brand strategy and development, campaigns and communications, sustainability and corporate social responsibility, and crisis and risk management.

C.O.nxt is now fully employee-owned after an employee stock ownership program was finalized in 2018.

Charleston | Orwig was founded in 1992 as a marketing firm that specializes in promoting clients in the ag and food industries.

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