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DFW Asking Consumers to Support Farmers During Dairy Month
Wisconsin Ag Connection - 05/20/2020

The Dairy Farmers of Wisconsin is encouraging consumers to stand united with the state's dairy farmers during June Dairy Month by finding simple ways to show support for an industry that contributes so much to Wisconsin's culture and identity.

"Wisconsin's dairy farms, 95 percent of which are family owned, are facing difficult circumstances right now," said DFW Marketing Officer Suzanne Fanning. "The single most effective way we can support our farmers is to buy and enjoy the nutrient-rich dairy products they produce."

Fanning says with Americans spending more time preparing and eating meals at home rather than at restaurants or in school cafeterias, producers have adapted their businesses quickly to meet changing demands and fulfill consumers' essential nutrition needs. Dairy is one of the most affordable ways of getting three of the four critical nutrients most often lacking in Americans’ diets: calcium, vitamin D and potassium.

"Many Wisconsin families have been dairy farming for generations," she adds. "These are passionate people who have worked hard to take care of their land and animals. As a state, we must stand together in support of our farmers and all they do for our communities."

Celebrated since the 1930s, National Dairy Month began as a program to promote drinking milk but has evolved into an annual celebration recognizing the contributions of dairy producers, farm families and others involved in the industry.

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