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WISCONSIN WEATHER

Beef Council Expecting a Bigger Grilling Season



With Memorial Day weekend being a popular time for residents to start celebrating summer activities, the state's beef check-off says producers are working hard to keep up with a rising consumer demand. Wisconsin Beef Council Spokesperson Kaitlyn Riley noted that beef can be a staple for any meal enjoyed year-round, but summer months are special for Wisconsinites who want to spend more time outdoors with family and friends.

"Thanks to our nearly 14,000 beef farmers across the state, we can confidently fire up the grill with a real protein source that is authentic and raised responsibly," Riley said. "As our landscape is filled with lush greenery, cattle upcycle inedible plants and turn them into that high-quality beef, making more protein available for the human food supply than would exist without them."

A National Cattlemen's Beef Association survey claims that grilling over the summer holidays is on the rise with 8 to 13 percent more U.S. consumers saying they plan to cookout on either Memorial Day, Father's Day, Labor Day, or the Fourth of July compared to last year. Consumers on average plan to grill about 9.2 times a month this summer, which is also up from 2020.

Beef supplies ten essential nutrients at 10 percent or higher than their respective daily values per serving that support a healthy lifestyle, such as protein, zinc, iron, and B vitamins. There are several options for lean beef that can provide those nutrients in about 170 calories per serving. Some of the most popular options for lean beef choices include Top Sirloin Steak, Strip Steak, Tenderloin Steak, and 93 percent lean Ground Beef.

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Categories: Wisconsin, Livestock, Beef Cattle

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