By Jamie Martin
Consumer interest in grass-fed beef is climbing, yet production struggles to keep pace. The Food Institute highlights that while shoppers increasingly prefer grass-fed and other premium meats, high costs and limited grazing land make it challenging for ranchers to shift practices.
Matt Buhmann of Thousand Hills notes the growing awareness among consumers about the origins of their meat, emphasizing the benefits of grass-fed methods that offer more humane conditions compared to conventional feedlots.
A study by FMI, The Food Industry Association, shows that 83% of consumers consider environmental, animal welfare, or social responsibility when purchasing meat, often opting for labels like grass-fed and organic.
Despite supply challenges, prospects are improving. Grass Fed Foods has emerged as a major player after merging SunFed Ranch and Teton Waters Ranch in 2022, further expanding by partnering with large-scale operations like Matador Ranch & Cattle.
Environmental benefits of grass-fed beef remain under scrutiny. While grasslands can sequester carbon and enhance biodiversity, grass-fed cows tend to produce higher methane emissions than their grain-fed counterparts.
Additionally, the grass-fed label can confuse consumers, as it encompasses cattle fed on legumes and pre-grain crops. The USDA is considering stricter guidelines to ensure clarity and veracity in labeling.
Photo Credit: national-cattleman-s-beef-association
Categories: National