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WMMB Efforts Result in 2017 Holiday Cheese Sales
Wisconsin Ag Connection - 02/12/2018

New data compiled by the Wisconsin Milk Marketing Board shows that the check-off's promotional efforts have helped increase cheese sales by 23-percent during the month of December compared to other months of the calendar year. WMMB officials say an extra 70 million pounds of cheese was purchased in grocery stores--partly due to the Grate.Pair.Share. online magazine, which targets local and national media.

Producer Communications Director Brenda Murphy says the Holiday issue of Grate.Pair.Share magazine was the most successful issue to date, using seasonal recipes and gift ideas as the core content to target dairy consumers.

"The 2017 Holiday issue has seen 5.9 million impressions to date, which is a 68-percent increase from the previous year," Murphy said. "Recipe videos from the magazine were also featured on Wisconsin Cheese social channels, including YouTube, Facebook and Instagram."

In addition, the New York Times featured Deer Creek's The Blue Jay from the Artisan Cheese Exchange, based in Sheboygan. And WMMB partnered with Sam's Club during the holiday season to highlight six brands of Wisconsin dairy products through video presentations.

The Wisconsin Milk Marketing Board is a nonprofit organization of dairy farmers that promotes the consumption of milk, cheese and other dairy products made in America's Dairyland.

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