By Blake Jackson
The Wisconsin Cattlemen's Association (WCA) recently held its Annual Meeting and Winter Conference in Mauston, bringing together members and industry partners from across the state to discuss leadership, policy priorities, and the future direction of Wisconsin’s beef industry.
A key highlight of the meeting was the election of Jared Geiser of Riveredge Farms in Chilton as the organization’s new president. Geiser takes over the leadership role from Tressa Lacy of Lacy Acres in Rio, who concluded her two-year term as WCA president.
“I am proud of the progress we’ve made during my time in leadership from securing continued funding for the Agriculture Road Improvement Program to strengthen rural roads and bridges, to supporting increased resources for DATCP’s Producer-Led Watershed Grant Program,” Lacy said.
“We’ve also stood firm in advocating for clear labeling standards for cultured animal products and for responsible wolf management that gives producers the tools they need to address depredation. These accomplishments reflect the power of our members working together, and I’m confident WCA will continue building on this momentum.”
As he assumed the presidency, Geiser emphasized the importance of collaboration and grassroots involvement among cattle producers.
“Every person in this room brings a unique perspective and experience to the table,” Geiser said. “Our strength as an organization comes from producers who are willing to share their voices and work together to shape the future of Wisconsin’s cattle industry.”
Geiser has played an active role within WCA for several years, participating in the organization’s Beef Leadership Institute before being elected to the board in 2023. He plans to continue strengthening policy advocacy and member engagement efforts.
During the conference, the association also recognized Brady Zuck of Zuck Cattle Company in Ladysmith for six consecutive years of leadership service, including terms as president-elect, president, and past president.
Members also approved updates to the organization’s wolf management policy, supporting science-based wildlife management that protects cattle herds while maintaining conservation goals.
Additionally, WCA members adopted a resolution encouraging the development of a working-lands option within the Conservation Reserve Program (CRP), which would expand managed grazing opportunities while helping young and beginning farmers gain access to land.
Photo Credit: wisconsin-cattlemens-association
Categories: Wisconsin, Business, Livestock