$3.2M Approved to Strengthen Wisconsin Dairy Sector

By Blake Jackson

Wisconsin dairy processors applauded state lawmakers after the Joint Finance Committee approved $3.2 million to reinforce export promotion and on‑plant modernization during a challenging market climate.

“As dairy processors meet the challenges of international marketplace volatility, supply chain disruptions, a labor shortage, and biosecurity threats, WCMA members are grateful for the partnership of Joint Finance Committee members to support the stabilization and continued strength of America’s Dairyland,” said Rebekah Sweeney, WCMA Senior Director of Programs & Policy.

One motion secures the Wisconsin Initiative on Agricultural Exports (WIAE) at $1 million a year through 2027; another lifts biennial Dairy Processor Grant Program support to $1.2 million by adding $400,000.

WIAE, launched in 2021, has already delivered outsized returns. In 2024 state dairy exports rose 23.82 percent to $406 million, achieved with just $500,000 in seed money-a nearly 200‑to‑1 payoff.

“Lawmakers have recognized that small investments in export development yield big returns for Wisconsin’s farmers and food businesses,” said Sweeney. “With the expansion and continued authorization of WIAE, Wisconsin will remain globally competitive.”

Program dollars fund trade missions, buyer tours, and export‑readiness coaching run by DATCP and WEDC, amplified by partners such as the Wisconsin Cheese Makers Association, which has guided 17 processors.

“WIAE is more than a trade program-it’s a relationship builder, a resiliency tool, and an engine for economic development,” said Rep. Tony Kurtz (R-Wonewoc). “Our continuing commitment to this initiative sends an important message: Wisconsin stands behind its agricultural businesses and believes in their global potential.”

The separate Dairy Processor Grant Program helps small and mid‑size plants automate, save energy, improve food safety, and protect workers.

“This investment in our dairy sector supports job retention and creation, environmental compliance, and long‑term competitiveness,” Sweeney said. “Even as the dairy industry generates billions in annual economic activity, it’s these targeted, cost‑effective grants that help processors evolve and thrive.”

WCMA commended Kurtz, Sen. Eric Wimberger (R‑Oconto), and Rep. Todd Novak (R‑Dodgeville) for steering the motions, calling their leadership vital to maintaining Wisconsin’s position at the forefront of dairy.

Photo Credit: wisconsin-cheese-makers-association