By Blake Jackson
The annual Partnerships in Action conference was held in Denver, Colorado, from October 11-13, bringing together state beef councils from across the country. The conference focused on how the Beef Checkoff and state beef councils can work together to increase demand for beef.
More than 80 state staff from 32 state beef councils participated in the event, including Tammy Vaassen, Angie Horkan, Kaitlyn Kesler, and Grace Link from the Wisconsin Beef Council.
Attendees learned about program strategy, current consumer trends and preferences, and upcoming Beef. It's What's for Dinner. promotions.
"Connecting with other state beef councils and learning what national programs we can implement in our state is essential," Vaassen said. "These partnerships help us effectively leverage Beef Checkoff funds and create programs that have the greatest impact on our producers."
For more information about how the Wisconsin Beef Council is driving the demand for beef, visit www.beeftips.com.
Photo Credit: istock-123ducu
Categories: Wisconsin, Livestock, Beef Cattle