Expo Prado is the largest livestock and agricultural event in Uruguay. Held over 10 days in September, it attracts approximately 450,000 visitors annually. The trade show has been held for over 100 years and is a place for farmers to present their best breeding animals in competitions and to do business.
In addition to livestock, Expo Prado also showcases new and emerging agriculture products and advancements. The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) will lead a trade mission to Expo Prado 2023 and invites cattle breeders and agriculture companies to join them. Participants will have the opportunity to learn about the South American market, promote their livestock genetics, products, and services, and generate new business opportunities.
About the Market
Uruguay is a small country in South America with a population of about 3.5 million people. However, it is a major producer of beef and dairy products. The dairy sector is particularly important, as it accounts for about 10% of the country's GDP. Uruguay is also a major exporter of beef, and it ranks second in the world in beef consumption per capita.
The Wisconsin DATCP trade mission to Expo Prado 2023 is a great opportunity for Wisconsin companies to connect with potential customers in Uruguay. The event is a major showcase for the latest agriculture products and technologies, and it is a chance for Wisconsin companies to show off their expertise.
Who Should Attend
The Wisconsin DATCP trade mission to Expo Prado 2023 is open to all Wisconsin companies involved in the agriculture industry. The following companies are especially encouraged to apply Cattle breeders and Livestock genetics companies.
Highlights and Services
- September 8: Depart the U.S., arrive in Uruguay
- September 9: Attend market briefing
- September 10 – 12: Farm visits, one-to-one meetings with prospective buyers and livestock breed associations
- September 13- 15: Attend the Expo Prado Trade and Livestock Show
- September 16 – 17: Follow-up farm visits and return to the U.S.
Photo Credit: gettyimages-ziviani
Categories: Wisconsin, Business