Wisconsin Soybean Group Pushes Soy-Based Firefighting Foam

By Blake Jackson

The Wisconsin Soybean Association (WSA) is stepping up to meet the challenge. Through sustained outreach, the association is gaining bipartisan momentum for soy-based innovations that benefit farmers, first responders and the environment.

One major success involves soy-based firefighting foam. After coordinated advocacy by WSA, these products are moving closer to wider use by Wisconsin fire departments in 2026.

In November 2025, WSA President Doug Rebout testified before the Wisconsin Senate Committee on Agriculture and Revenue in support of firefighting foams made with soy and containing zero intentionally added PFAS, commonly known as “forever chemicals.” Among them is SoyFoam, a Wisconsin-developed product backed by years of soy checkoff investments.

“It works on so many levels. It’s another use for our soybeans and our soymeal that’s used to make the SoyFoam,” Rebout said. “It’s good for the environment, it’s good for the bottom lines’ of Wisconsin farmers, and it’s good for our firefighters.”

SoyFoam is compatible with existing firefighting equipment, competitively priced, and designed for durability, with a shelf life of 10 years and the ability to withstand freezing and heating. Given that cancer is the leading cause of death among firefighters, safety has been a key focus. Cross Plains Solutions’ Dave Garlie also testified, highlighting SoyFoam’s benefits.

“We’re in a national crisis right now because of PFAS and the risks it poses to firefighters,” Garlie said. “We’re the only ones that are really focused on utilizing agricultural feedstocks to address the problem, and soybean farmers are crucial partners in these efforts.”

Following testimony, the Wisconsin Senate passed SB 474, which would make soy-based fire suppression eligible for municipal grants. The Assembly version, AB 488, is awaiting a hearing. Rebout emphasized cost savings as a key factor.

“Fire departments need to save money everywhere they can,” Rebout said. “I’ve talked to many firefighters, and they’ve said they’d love to use SoyFoam, but you have to be fiscally responsible.”

Beyond firefighting foam, WSA continues advocating for sustainable aviation fuel incentives and broader policies to grow domestic soy demand, strengthen infrastructure and support Wisconsin farmers as the 2026 legislative session advances.

Photo Credit: istock-fangxianuo