Fed Cattle Value What Buyers Look For

By Blake Jackson

A workshop titled “Producing Quality Beef” will take place on February 26, 2025, at the Equity Sale Barn in Altoona. The event will run from 10 a.m. to 3 p.m. and will provide valuable insights into factors that influence fed cattle value, consumer preferences, and beef quality improvements.

The workshop will begin with a cattle buyer’s discussion on the traits that increase or decrease the value of fed cattle. This session will highlight consumer demand trends, physical characteristics affecting pricing, and the impact of factors like mud, manure, and gut fill on dressing percentage. Additionally, the session will address how cattle mobility and transport fitness affect market value.

A key part of the event will focus on findings from the latest National Beef Quality Audit, showcasing areas where improvements have been made and opportunities for further growth. Participants will also have a chance to see quality defects found at processing plants and understand how these issues affect pricing and industry standards.

After a provided lunch, sessions will continue with discussions on quality and yield grading. Attendees will have a hands-on opportunity to measure ribeye size, back fat thickness, and assign quality grades to real beef ribs. Experts will also discuss feeding strategies and management practices that help produce high-quality finished cattle that meet processor requirements. Additionally, the impact of pre-harvest management on meat quality will be explored.

The event is free of charge, but participants are encouraged to register at least seven days in advance to ensure adequate food and materials. To sign up, visit the Wisconsin Beef Council website or contact the Wisconsin Beef Council at (800) 728-BEEF (2333) or 608-833-7177.

This workshop is organized in partnership with the Wisconsin Department of Agriculture, Trade and Consumer Protection, University of Wisconsin-Madison Division of Extension, and Wisconsin Beef Council. Support is also provided by the Equity Cooperative Livestock Sales Association.

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