By Jamie Martin
Recently the Canadian Cattle Association (CCA) hosted a crucial triannual meeting with the National Cattlemen’s Beef Association (NCBA) and the Confederación Nacional de Organizaciones Ganaderas (CNOG) in the context of the Canadian Beef Industry Conference.
The gathering aimed to forge stronger alliances across North America by addressing common challenges and opportunities in the beef industry.
Key discussion topics included the impending 2026 review of the Canada-United States-Mexico Agreement (CUSMA/USMCA/T-MEC), international trade policies, and antimicrobial resistance—a significant concern in animal health.
Leaders emphasized the integrated nature of the North American beef market, highlighting the need for collaborative efforts against non-tariff barriers and unscientific policies affecting global beef production.
Particularly, the meeting spotlighted the growing challenge posed by lab-grown protein companies. These companies, attempting to leverage the reputation of natural beef, are promoting alternatives that could confuse consumers.
The trilateral leadership is advocating for stringent regulations and transparent labeling of lab-grown proteins to maintain the integrity of beef products known for their singular, natural ingredient.
As CCA President Nathan Phinney noted, these meetings are vital for strengthening collective responses to global pressures and ensuring the North American beef industry remains competitive and sustainable.
The resolve of these leaders to work together reflects a strategic approach to upcoming international challenges, with the next meeting scheduled for 2025 in San Antonio, Texas, to continue these critical dialogues.
Photo Credit: national-cattleman-s-beef-association
Categories: National