Wisconsin's tourism industry soared to new heights in 2022, establishing a remarkable record and captivating visitors from across the nation. With a staggering $23.7 billion in total economic impact, the industry surpassed its previous milestone of $22.2 billion set in 2019. All 72 counties witnessed an upsurge in tourism's economic influence, creating a positive ripple effect throughout various sectors and supporting a remarkable 174,600 part-time and full-time jobs.
In addition to the impressive economic growth, the state experienced an influx of visitors like never before. An astounding 111.1 million visits were recorded in 2022, indicating a significant 8.7 percent increase from the previous year. Overnight stays reached a record-breaking 45.4 million visits, a 13.8 percent surge compared to 2021. Notably, overnight visitors displayed a propensity for spending three times more than day trip visitors, contributing substantially to the state's economic prosperity.
The success of Wisconsin's tourism can be attributed to the strategic marketing initiatives undertaken by Travel Wisconsin. The captivating "Here's to Those Who Wisconsin" brand, launched in 2021, has garnered over 1 billion impressions across 12 Midwestern markets. With its focus on the state's warm hospitality and vibrant celebrations, the campaign has successfully enticed visitors to extend their stays and explore more of Wisconsin's rich offerings.
Among the state's most cherished attractions, agritourism destinations have emerged as hidden gems, inviting visitors to immerse themselves in the charm of county fairs, apple picking, and farmers markets. To embark on an unforgettable agritourism adventure, one can refer to the Wisconsin Agritourism website (wiagtourism.com), which offers a comprehensive guide to the best destinations.
The remarkable growth of Wisconsin's tourism industry not only promises endless fun and excitement but also underlines its significant economic impact. The collective efforts of the dedicated individuals within the industry have played a pivotal role in setting this record-breaking year, fostering an environment of innovation and excellence. As Wisconsin continues to welcome visitors with open arms, its celebratory spirit shines brightly, ensuring that each traveler creates cherished memories that will last a lifetime.
Photo Credit: Travel Wisconsin
Categories: Wisconsin, Business