The World Dairy Expo board of directors has decided to hire from within when selecting its next general manager. On Thursday, the dairy and trade show announced that Laura Herschleb of DeForest will lead the day-to-day operations of the organization. Her duties will officially begin on February 28 as current manager Scott Bentley prepares to retire.
Herschleb spent five years as the Dairy Cattle Show Manager in the late 2000s. She returned to WDE in 2018 to serve as its marketing manager.
"Laura has the experience and perspective to truly know the challenges that are in front of us, and the commitment and vision to lead us into the future," said WDE Board President Bill Hageman. "Even more importantly, Laura has the passion to engage the World Dairy Expo family to seek continuous improvements and capitalize on opportunities."
Bentley announced in December that he will be stepping down as general manager in 2022, a position he has held for the past eight years. Under his leadership, the show's attendance, tradeshow space and other education programs have grown substantially.
World Dairy Expo has also become recognized as the most important competition of its kind in the world with over 2,000 head of animals.
Categories: Wisconsin, Livestock, Dairy Cattle