By Jamie Martin
The recent grand opening of Sam’s Club’s 50th retail outlet in China provided a platform for showcasing U.S. beef. The event featured sampling sessions, promotions, and a livestreamed demonstration of chilled U.S. beef carcass fabrication, highlighting its unmatched freshness.
USMEF (U.S. Meat Export Federation) has built a strong partnership with Sam’s Club to promote U.S. beef’s quality and taste to Chinese consumers. This partnership extends beyond promotions, focusing on staff education to ensure customers receive consistent quality.
“We work closely with Sam’s Club to help grow its profitability with U.S. beef,” said Jihae Yang, USMEF Vice President for Asia Pacific. “Our training programs for Sam’s Club personnel focus on the handling, packaging, merchandising and promotion of chilled and frozen U.S. product.”
In 2024, USMEF conducted day-long training programs for the meat departments of 11 Sam’s Club outlets in China. These sessions equipped staff with the skills to handle, package, and present U.S. beef effectively, enhancing its appeal to consumers.
This collaboration combines strategic marketing with robust training to position U.S. beef as a premium choice in China. Through in-store promotions and knowledgeable staff, U.S. beef continues to gain popularity in international markets, supporting the growth of its global footprint.
Photo Credit:gettyimages-pamwalker68
Categories: National